Green Growth Brands
Green Lily Beauty + Wellness — brandING​​​​​​​
A purpose-driven, mindful-luxe lifestyle brand offering a curated selection of CBD and wellness products, paired with welcoming retail spaces thoughtfully designed for women.
As an Art Director, I led the launch of Green Lily—from concept to execution—developing the brand identity and visual direction from the ground up. I crafted a distinct, elevated aesthetic that carried consistently across packaging, digital, and marketing touchpoints.
The product line included body lotions, muscle balms, body wash, sugar scrubs, bath bombs, and lip balms.
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ART DIRECTION
BRANDING
DESIGN STRATEGY 
PACKAGING + DEVELOPMENT
Green Lily was one of several in-house brands developed by Green Growth Brands, alongside CAMP, Seventh Sense Botanical Therapy, The+Source, and Meri + Jayne. GGB pursued an aggressive expansion strategy, rolling out Seventh Sense CBD products in mall retail environments and partnering with retailers like DSW.
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